In college I fell in love with photography. As a pet project I decided to blend my my passion for photography with my love for advertising and design. I created a photography campaign that would utilize grass roots tactics like crowd sourcing and social media. I created a website for my work, designed a photography book and utilized indie tactics to create a digital grassroots campaign. Utilizing the crowd sourcing platform, Kickstarter, and social media ads I was able to raise enough money to publish the book.
Once the book was published the media coverage of the Kickstarter campaign covered my marketing for the sales of the book. Ultimately raising a hefty sum to be donated to local environmental charities. The program cost roughly $300 total and garnered over 7 million impressions including features in The Huffington Post, Wired, and FeatureShoot. The campaign ended up going viral in September of 2014 and even won honorable mention in the 2014 International Photography Awards.