After partnering with NASCAR driver Joey Logano we rebranded the Pulsar brand to reflect our new ambassador.
To revitalize sales and rejuvenate the brand, we were asked to provide a face-lift to our daughter company, Pulsar Watches. The goal was to create a more youthful image, highlight our partnership with Nascar Racer, Joey Logano, and bring in the new colors of Blue and White.
I took the original branding guidelines offered by our parent company and used that as a base for the redesign. I kept the brand logo the same, but updated the colors and collection branding to reflect a sportier style. After launching a new site and finalizing the ad shots & national branding, I created collateral pieces to reflect the new strategy.
Once the branding was complete, I organized a shoot on a racetrack for Joey to have photos and video taken with the watches and started to redesign his car, helmet and fire suit for the shoot. We used his existing car and suit as a base, swapped out the colors and updated all branding and logos to highlight Pulsar Watches new solar collection.