Created & launched an E-Commerce website for a globally recognized watch brand.
In 2018, we were given the task to design and implement a B2C E-Commerce site for my company, Seiko Watches. The creative brief asked for large visuals and clean design that highlighted the product. The site was built using the Shopify E-Comm platform. Visuals and branding were kept large, vivid and clean. The site features large sanserif text and negative space to increase the importance of the product photography.
I started by creating a series of wireframes and layout options, once this particular design was chosen we worked with an agency to code and build the site. I was in charge of managing the project and ensuring a smooth rollout and easy to use interface for the consumer. The site proved to be quite successful and within weeks of the launch our sales rocketed especially on models that had been simultaneously promoted via Social Media.