To establish a Luxury Division I was tasked to create branding guidelines that would help elevate these products from the rest of the brand.
To reflect our high end product we were tasked to create a separate set of branding materials for the Luxury Division. We utilized rich colors and high resolution images of the timepieces to showcase the intricate details of the watches. I maintained corporate branding guidelines across several mediums including Print, Digital and OOH. Revamping the catalog we opted for a refined leather bound book, with thick paper stock and gold emblems.