To establish a Luxury Division I was tasked to create branding guidelines that would help elevate these products from the rest of the brand.
To reflect our high end product we were tasked to create a separate set of branding materials for the Luxury Division. We utilized rich colors and high resolution images of the timepieces to showcase the intricate details of the watches. I maintained corporate branding guidelines across several mediums largely focused on digital and point of sale. The goal was to reflect the quality of the time pieces so as to reaffirm the value to the consumer.
We decided to revamping the physical catalog and opted away from a traditional bound booklet for a refined leather bound binder. We switched to a thick paper stock and chose to print with a high density ink and aqueous coating to give it a refined soft-touch feeling. By utilizing a binder we were able to ship updated materials that could be added to each binder and the stores were able to control the product that was showcased to personalize it for each location.