Created & established branding for the dive segmentation.
In response to the overwhelming support from consumers on our dive collection we were tasked to create visuals to support the newly adopted dive market. We increased the SKU count for our dive models including exclusive models for dive partnerships. The visuals and content created embrace the nautical aesthetic, include vibrant colors, with a large emphasis on high definition, high contrast imagery and small succinct pockets of text. I created a series of print and digital pieces. The print collateral targets consumers in trade shows and at point of sale while the digital drove social traffic to the collection homepage.
We utilized key contacts in the watch consumer market along with contacts in the dive and surf markets, nurturing close relationships between the company and influencers. Utilizing that friendship we were able to increase brand awareness through campaigns and personalized hashtags creating a high demand for our "Turtle" collection.